Social Media

FREE! Register HERE

In conjunction with the VRHA Annual Meeting, on Wednesday, December 8th, VRHA members are invited to attend a social media training sponsored by Lilly from 1:00 pm – 3:00 pm at the Stonewall Jackson Hotel & Conference Center.

The Basics of Social Media training will be conducted by Mr. Bob Schultz, APR, Senior Account Director at Borshoff, a strategic {creative} communication firm located in Indianapolis. 

The Basics of Social Media
This training will give you a baseline understanding of several key social media tools and how they can benefit your organization. You’ll be provided with a tour of: Facebook, blogs, Twitter and YouTube and will be provided with your answers to questions including: 

• “How do I know that social media isn’t just a fad?”
• “What is the difference between a Facebook personal, organization and cause page?”

Through the tips, advice and success stories provided throughout the training, you’ll learn how to engage your fans to make social media manageable and effective.

The Training Will Provide

• A top-line overview of social media
• An explanation of how social media tools can benefit organizations
• A tour of key social media tools (Facebook, blogs, Twitter and YouTube)
• Top-line introduction to additional social media tools (LinkedIn, wikis, etc.)
• Tips on how to effectively leverage social media tools
• Examples on how organizations are successfully using social media tools
• Tips on how to promote an organization’s online presence
• Details on how to integrate social media tools